Business
Al Ries – Positioning
$20.00$9.99
Positioning became a roaring success, the buzzword of advertising and marketing people around the world. Yet the success of the concept had the unintended consequences of pushing Trout & Ries out of the advertising business and into the marketing strategy business. As it turned out, clients didn’t want their advertising agencies to be “strategic”; they wanted them to be “creative.” The clients would do their own positioning.
Buy from the store →Purchases and digital delivery are handled by the existing store.